Mortgage Loan Origination Software (LOS)

Someone's About to Ruin Your Company's Social Media Campaign:You

Posted by Frank Bocchino on Mon, Jun 18, 2012

Someone's About to Ruin Your Company's Social Media Campaign:You

New Social Media eBook Warns Marketers About the "Sophomore Slump" and How to Avoid It

social media ebookWest Palm Beach, Fla.  Jun 07, 2012 -- According to a new social media eBook from OpenClose, the most imminent danger to derailing your successful social media campaign is falling into the sophomore slump: a malaise or weariness that can fall upon the marketers who run them. "Avoiding the Social Media Sophomore Slump" helps marketers recognize the signs of a strategy in jeopardy, and then offers some innovative, next-step solutions to make future campaigns succeed.

"Many marketers have spent the past two years immersed in learning social media, then selling it first to the boardroom, then finally to the public," says author Frank Bocchino, vice president marketing & social media of OpenClose. "But even if you knocked the ball out of the park, you're likely weary and your enthusiasm has been replaced with information overload, more work, and demotivation while the world is hungry for what's next. Our next-step game plans for Facebook, Twitter, and LinkedIn will help that."

The eBook dubs the syndrome as the sophomore slump of social media: subsequent efforts that fail to live up to the standards of a first one due to bad habits and/or overexposure. Used to describe the apathy of second year high school or college student, the sophomore year is often characterized by frustration, lack of motivation -- even backlash against the system. "The good news is if you're a social media marketing executive questioning your motives, then you're actually ahead of the game and the slump can be avoided," adds Bocchino.

"Avoiding the Social Media Sophomore Slump" is available for free download here.

About OpenClose OpenClose is a pioneer of Software as a Service (SaaS) computing solutions for the financial industry since 1999. With OpenClose social media for banks, its social media management software users can easily create and post social media content simultaneously on Facebook, Twitter, YouTube, LinkedIn, corporate websites and blogs. It allows marketers to automatically aggregate pertinent news and content for writing, reposting, and distribution. Administrators can then monitor, track and analyze what's being said about their company, and competitors. Options include group discussion (forums), blogging; lead management, and multiple accounts posting. Visit the company's Web site at

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Topics: social media, Social Marketing

2 Free Tips for Finding the Right Web based loan software

Posted by Frank Bocchino on Tue, Apr 10, 2012

Tip 1: Start looking. There are a many vendors who say they are wen-based but actually require users to install software preventing "anywhere computing. In truth there are just a few true web-based loan software vendors.

Call OpenClose for loan origination, loan pricing, consumer websites and social media marketing including Facebook apps geared specifically to financial institutions. Ask about which part of our mortgage banking software solution is right for you. No need to get what you don't need. You can use all or some of the lending solution.  

 OpenClose mortgage lending software

Tip 2: Stop looking ;) because there is no other vendor that offers a complete, end-to-end web-based mortgage lending solution. No one.

Why choose a single vendor? You eliminate incompatible software systems and the finger pointing that often goes with it. Secondly, you eliminate rekeying of data that often results in mistakes, and/or prolongs the approval process. With an OpenClose solution you can create inbound marketing by generating leads through social networks, capture prospect info on your website, provide an online 1003, and move the loan through origination, processing, underwriting, all the way through post closing.

Though our loan origination software is reserved for those companies doing 30 or more residential mortage loans per month, financial institutions of any size can take advantage of our social media offering or Facebook apps. 


Click here for your Free Assessment!

Topics: Loan Origination, social media, Social Marketing, Loan Pricing, Mortgage Websites

Is it finally time to start that corporate blog?

Posted by Frank Bocchino on Tue, Feb 21, 2012
As you wait for the social media go ahead from compliance officers, a blog can offer social media participation now with no risk. That's because you control it all. What's said, what comments can be posted are all under your supervision.

For most, the problem with blogging is having the time to come up with content on a regular basis. That's why we suggest a blog designed by OpenClose. Together with our social media monitoring solution, you can take advantage of the social media craze quickly, easily and most importantly, without risk.

  1. Easily keep customers up-to-date on what's going on

  2. Attract new visitors with news and information to turn

  3. Link with your Twitter, Facebook and corporate site seamlessly

  4. Your blog will raise your rankings in web searches

A custom blog might cost less than you think.


Topics: Social Marketing

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