Mortgage Loan Origination Software (LOS)

Social Media Monitoring: What are you NOT listening for?

Posted by Frank Bocchino on Wed, Mar 21, 2012
Whoever said there’s no such thing as bad publicity likely never worked in the financial industry. Let bad words linger about you in cyberspace and they will come back to haunt you.  But when you know the secret, you can do incredible things with social media to turn negatives into positives.

Social Media is about comments both good and bad. Social media tools makes listening in on those comments a reality. But rather than concentrate listening on what to listen for, you should know what you’re NOT listening for. Hint: It has nothing to do with your company.


Topics: Extras

The most successful social media contests

Posted by Frank Bocchino on Wed, Mar 14, 2012
The most successful social media contests I've seen are the ones that cross promote with other mediums. A mistake many people make is to invest all the time and resources in a social media contest in just social media when they need to piggyback it with traditional mediums like email, direct mail, broadcast, etc. Make social media the star not the only player.

The other mistake people make is the lake of engagement which ironically is what social media is all about. Rather than just collect my email, solicit my ideas, opinions, etc. Sure I'd like to win a new iPad but I'd also like a chance to earn that iPad by naming your new product or finding Waldo, or...well you get the idea.

Topics: Extras

Mortgage Market Heating Up

Posted by Frank Bocchino on Tue, Mar 06, 2012
The new market is heating up and you're still using the same loan software you've been using for years. That wouldn't be so bad if the lending rules didn't keep changing.

What's a lender to do? OpenClose can replace all your disparate systems and provide the power and efficiency of a single integrated software platform. Now you can take advantage of our once a year offer that provides our loan management software and our lender pricing engine at packaged prices.

Topics: Loan Origination, Extras, Loan Pricing

Facebook's Timeline Changes Announced

Posted by Frank Bocchino on Thu, Mar 01, 2012
Facebook announced it's new timeline changes for fan and company pages. Changes will take effect on or around March 30th. The changes will require new photo sizes and require users to refrain from promotional banners. Ask us for more info.

Topics: Extras

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