Forbes has a great article Where Tech Is Taking The Mortgage Lending Consumer Experience. "The mortgage industry appears ready for some of the most sweeping updates, particularly with regards to their sales approach and process. New tools like online user platforms and machine learning will make it easier for lenders to guide borrowers through the origination process ..."
What have you done to improve the sales approach and process for customers in the digital mortgage? Just a website with some helpful hints just won't cut it any more.
Maybe it's time to take a look at new mortgage origination technology from a leading FinTech leader.
The majority of the loan origination systems (LOS) that are commercially available today have deficiencies and issues ranging from antiquated technology, an inability to scale, inflexible workflows, customization limitations, long implementations, require internal resources to maintain and additional issues.
ConsumerAssist™ enables you to place various tools and functionalities on your consumer mortgage lending website that puts the borrower in charge of searching for loans and provides them with various features to leverage. ConsumerAssist creates a highly attractive, straightforward and interactive experience for borrowers and can be conveniently accessed via the web or any mobile device, providing portability and accessibility at any time and from anywhere. This results in an increase in leads and a decrease in production costs.