There’s someone about to ruin your company’s social media campaign: you.
Our new eBook on social media warns marketers about the “sophomore slump” and how to avoid it. Like...
Tip#2: Abandon Unrealistic Expectations
Just because you offer a big ticket item like an iPad doesn’t mean you’ll get more qualified leads than if you give away a t-shirt. Certain campaigns do better in certain industries, so don’t measure your efforts on others outside of your industry. Don’t blame yourself if you garner a few leads with your iPad giveaway and Coca-Cola gives away a free drink and gets thousands of followers...There are ways to determine best practices..."